Ebay - Design Solution

Developing a new brand identity and design for a growing company.


eBay is where the world goes to shop, sell, and give. Whether you are buying a new or used, plain or luxurious, commonplace or rare, trendy or one-of-a-kind – if it exists in the world, it probably is for sale on eBay.

Process Deck

ROLE: UX/UI Designer 
Research , Strategy, Concept Ideation, UX/UI    

March - May 2019

Cara Cannone & Dakota Hess


eBay has been falling behind in the new age of online shopping. eBay has its unique feature to buy, sell, auction, and bid. When bidding and auctioning it can be a dull experience along with having a lackluster design. There is no communication happening between the sellers or buyers. To keep up with the competition needs to find a way to make bidding easier for their users and keep them engaged to come back and use them.

redesigned ui

With the new Ebay you can keep track of your items and chat with your fellow users. Featuring a vibrant take on the color palette, new features, and a simpler website structure. Our new Ebay UI is cleaner and more concise. Categories have been clearly laid out and colors have been improved per those categories. The user profile page has been updated to be more friendlier towards buyers and sellers alike making the whole experience a lot more enjoyable.

FEATURE #1 notifications

Get notifications sent straight to your phone so you know what’s  going on right when it happens! From listing times to being outbid, you’ll know it all.


Create a connection with the bidder. Improving notifications to make it a live bidding experience. A chatroom to create a community in the bidding room.


You can show off your achievements with our badges! Every time you meet the achievements requirements, you can get a badge featured on your site. This goes for buyers and sellers, showing off how much of a good customer you really are.

Good Conversation
Enthusiastic about the subject and has conversations. Both seller and bidder can receive this badge.

Bid Master
Places more than 50 bids in a year. Only the bidder can receive this badge.

Above & Beyond
Enthusiastic about the subject and having many conversations

Next Project

See you later.. Thanks for visiting!