Re-imagining the way we help people improve their nutrition and mental health.
OVERVIEW:
Diet is playing an increasingly important role in the mental health and well-being of individuals in westernized societies. Based on your lifestyle Trader Joe’s wants to help you to improve your nutrition and your overall well-mental-being by using Nutritional Psychology.
ROLE: UX/UI Designer
Research , Strategy, Concept Ideation
October- December 2018
TEAM: Anika Grube, Julian Catasus y Brueggemann
Nutritional Psychology is the science of how nutrients affect mood and behavior. Diet is playing an increasingly important role in the mental health and well-being of individuals in westernized societies. People often eat to relieve THE feelings of anxiety or stress, without realizing that their dietary choices actually result in greater fatigue, stress, and mood imbalance over the long-term.These dietary influences on mood and behavior have an important impact on the diagnosis and treatment of mental health disorders, including possible misdiagnosis of non-psychiatric conditions created by today’s modern dietary lifestyle.
Trader Joe’s is known as a small locally source food chain that focuses on food and we want to separate it from its competitor. Food and the appropriate daily nutrients greatly impacts our health. Not just in a physical manner, but also in a mental matter. Based on your personality and lifestyle Trader Joe’s wants to help you to improve your nutrition and your overall well-mental-being. Trader Joes will use nutritional psychology to bring awareness to the relationship of how nutrients affect mood and behavior.
Amanda, 21
Occupation: Executive Assistant
Amanda is an executive assistant that lives with her cat and 2 roommates in Queens. She enjoys good coffee and doing cross fit on the weekends. She loves going to music venues and finding new artists to listen too.
Amanda loves food and enjoys supporting locally sourced food businesses. She is interested in alternative avenues for self-care and wellness. Amanda feels very stressed out recently as she started a new position. In the evening, while trying to relax, she and stumbles upon a mental health and food fact from Trader Joe’s while scrolling through her Instagram feed. Driven by curiosity, she clicks on the ad and lands on the homepage (1) which gives her a general overview and encourages her to create her own journal. She gets curious and decides to learn more about Trader Joe’s mission (2) and eventually decides to sign up (3), and to create her own Mental Nutrition Journal (4). Amanda answers the questionnaires (5,6,7) to discover more about herself, and she gets surprised by the results (8). In the next step, she reads along the list of suggested products (9) for her lifestyle. She decides to research more about mental health (10) and general eating habits (11) that will affect her lifestyle positively.
The questionnaire allows for users to specify what their goals are to create a unique experience for each persons needs. You start by selecting a goal to help Trader Joe give you the best suggestions to improve your health.
Then our users need to identify what they currently are eating. All the food groups are listed so users can input detail information to improve their results.
The Body Mass Index tracker allows for you to input your height and weight so you get an accurate BMI calculated fast. It will also keep all past BMI tracked to help you keep track of your weight.
After inputing all the requested information, the user can see their personalized results.
FIT Connect allows the FIT community to still identify with their own comfort bubble, but also communicate, create and connect with fellow FIT individuals from all sorts of backgrounds. More importantly with many options on the app, FIT connect allows them to do so in their own way and in their own time.
FIT Connect allows the FIT community to still identify with their own comfort bubble, but also communicate, create and connect with fellow FIT individuals from all sorts of backgrounds. More importantly with many options on the app, FIT connect allows them to do so in their own way and in their own time.
See you later.. Thanks for visiting!